Our Story

Our mission is to support inclusive workforce and economic development by providing tools that match the right individuals to employment opportunities.


Development Begins

Development of WhoPlusYou’s online platform started. Toronto Metropolitan University supported this development as WhoPlusYou’s founding academic sponsor. WhoPlusYou joined TMU’s Digital Media Zone.


WhoPlusYou launches

WhoPlusYou launched its online platform at the Ted Rogers School of Management at TMU to match qualified students to work opportunities posted by employers in relevant industries.


Magnet Network launches

With the support of the Ontario Chamber of Commerce, TMU launched Magnet, a not-for-profit social innovation initiative that used WhoPlusYou’s online platform for its operations and network. Magnet’s initial goal was to address unemployment and underemployment, with a special focus on helping youth and new immigrants find work.


A platform designed for everyone

The Ontario Chamber of Commerce launched the "Discover Ability Network", an initiative to promote the hiring of persons with disabilities using WhoPlusYou’s Magnet Platform. The Discover Ability Network continues to grow to this day, engaging chambers of commerce, individuals and communities across Ontario.

Discover Ability Network Logo

Support for international exporters

WhoPlusYou introduced its Export Portal, operated by Magnet for the Ministry of International Trade and other government agencies supporting Ontario exporters, on the Magnet Platform. The Export Portal has since grown to support other business growth initiatives.

logo Magnet Export Business Portal


Matching jobs based on personality

WhoPlusYou and Magnet partnered with OTEC to develop and introduce the ALiGN Network on the Magnet Platform, offering personality assessments from Lumina Learning and matching of individuals to jobs based on personality fit.


Partners with Orbis Communications

WhoPlusYou and Magnet partnered with Orbis Communications to provide employers with unique streamlined access to post work-integrated learning opportunities to students at multiple post-secondary educational institutions with a single posting.


Technology Provider for Future Skills Centre

WhoPlusYou became a core technology provider to Future Skills Centre, an initiative funded by the Government of Canada dedicated to fostering a more responsive skills development ecosystem in Canada.

Magnet and WhoPlusYou began to work with the Government of New Brunswick’s Employment Service Program to implement the Magnet Platform in their operations.

logo for Future Skills Centre


Delivering services for the Canadian Government

Magnet and WhoPlusYou extended their partnership with Orbis to deliver services for the Government of Canada-funded Student Work Placement Program.

cartoon image of parliament